A cookie dough school fundraiser can and should become an annual event. In fact, we help hundreds of groups that hold cookie dough fundraisers every year that make the money they need year after year.
It only makes fundraising sense for a school to sell cookie dough at the same time every year.
The best time of year for a cookie dough school fundraiser is late in the fall. Plan to start your sale in mid to late October. By selling at that time of year you can take advantage of two critical factors that will help ensure higher sales.
1. You will get people that will want the cookie dough to cook for themselves and family during the holidays.
2. You can get people to purchase cookie dough as gift items.
Really you can get others to purchase cookie dough to cook for their families and friends during the holiday season too. As you can see, groups that start their annual cookie dough school fundraiser have more opportunities to sell more cookie dough.
Over the years we have had schools tell us that when they hold their cookie dough fundraiser the sale time every year that people grow accustomed to purchasing cookie dough at a specific time. In fact, some schools say that when they skipped a year they actually had customers call and ask when their cookie dough sale was going to be held. They were out of cookie dough and we’re needing more.
We offer a few different cookie dough fundraising programs for you to choose from if you think there needs to be variety in what you offer as a fundraising product. But the fact of the matter, when it comes to cookie dough school fundraisers, is that the top 5 or 6 flavors will always make up the majority of your sales anyway. A lot of people think they need to freshen up the flavor lineup. But they usually find that those new flavors makeup such a small portion of sales and were not essential to the success of the fundraiser after all.