Do you think psychology and school fundraisers are an unlikely pair? That’s understandable, especially if this is your first involvement with a school fundraiser. We like to talk about the 3 “P”s of fundraising: Profit, Product Selection, and Personal Attention. But there is an important 4th: Psychology. Having the right mindset, from the outset, can make all the difference between an easy, effective fundraiser and the opposite of that.
School fundraisers can seem intimidating when you haven’t organized one. You may feel pressure knowing what is riding on the success of your fundraiser. Additionally, you may be worried about things not going as well as you hope. Ironically, those feelings are detrimental to the accomplishment of your fundraising goals. However, a simple pivot from concern to confidence can turn it all around. Look at your fundraiser from a positive standpoint. Know this is a perfect opportunity to show how planning and teamwork will lead to great achievements. Considering psychology and school fundraisers an important dynamic ensures continued growth and support for your group.
Positive expectation is the most effective approach to psychology and school fundraisers. Upbeat attitudes are contagious. The more you espouse the idea that you’re headed toward success, the more others will start to believe it too. As the energy of the group snowballs, the more likely that success will be. Any career salesperson can tell you that selling has very little to do with the product. Doing well in sales has everything to do with the mindset of the seller. When a salesperson is truly excited about what they’re doing the customers feel that. School fundraisers are no different. Stay positive and lead your team confidently down the road to success. And remember, don’t overthink it.