Would you throw a party without inviting people to your shindig? Fundraising is the same way. You are hosting an event, and people will want to participate. Promoting a school fundraiser is all about letting folks know about it and welcoming them in!
A simple and effective way to promote your school fundraiser is through signs, posters, and flyers. Let the children or teenagers help make the signs and posters. It’s a fun activity for them and creates an appealing ad for supporters. We all like to see kids’ involvement in their efforts to raise money.
One of the crucial pieces for promoting a school fundraiser is the parent’s involvement. Plan to send a letter, paper or email, to parents outlining the event. Include dates, deadlines, and products or event details. Most importantly, a specific explanation of what the funds are for and why they are imperative. Parents can be your greatest ally. Set them up with everything they need to promote your fundraiser to their colleagues, friends, and family members.
Canva (our favorite) and Crello are online graphic design programs with terrific, pre-made templates. All you have to do is add in your event’s information. You can order flyers directly from these sites. Or upload your design to Vistaprint for larger scale items like banners or yard signs. Download your creations for digital distribution via email and social media. These sites are super for adding ease to the process of promoting a school fundraiser.
Distribute flyers to local businesses and post on community boards. Coffee shops, libraries, bakeries, breweries, and grocery stores usually have a spot for sharing local activities. If your team members have an online neighborhood board, ask them to post your digital flyers there.
Social Media is the perfect tool for sharing your fundraising plans with friends and supporters. Create an email template for your team to send out to their contacts with fundraiser details. Be sure to post the information on your organization’s website and social media accounts. Again, you can create visually appealing posts with the online design sites or simply write a post with event details. Facebook has an easy event interface that is perfect for inviting people and inviting their people to your fundraiser.
Local radio is still a powerful player for promoting a school fundraiser. Contact the person responsible for local advertising to discuss your cause. They may be willing to donate airtime or have their DJs plug your fundraising event. Even in the world of online radio, many of us still tune in to our local radio stations to keep our fingers on our communities’ pulse.
Whatever method you choose, remember, you are throwing a party, and people will want to join in the festivities. The point of promoting a school fundraiser is to spread your message as far and wide as you can. The more people you have, the more money you raise, and the more fun you share. As the old saying goes, the more, the merrier!
