The official statement on the Yankee Candle Fundraising website reads:
“In light of the impact that COVID-19 is having on our Fundraising business, we have made the difficult decision to close down the Yankee Candle® Fundraising program. We know that many of you rely on us to help you raise funds and we are sorry that we will no longer be able to support your fundraising efforts…”
While Yankee makes a terrific product we believe a Yankee Candle Fundraiser is not the only way to raise money. We believe we have better programs that make more sense. Let us explain.
What is the optimal price point?
Having been in the fundraising industry for a long time one of the things we have come to understand is that fundraising sales are price sensitive. That means there is a certain price point where people will simply not be willing to purchase a product offered in a fundraising program. That price ceiling changes product to product. We believe candle fundraisers work best when candles retail for less than $30. In fact, we believe that candles priced at either $15 or $20 will produce the highest sales totals.
The other reason we suggest people consider one of our candle fundraising programs over a Yankee Candle Fundraiser is the availability of Yankee Candles in malls and big box stores throughout the country. Since the company sells its candles all over the place you are more or less competing with them on a retail level.
What happens if they decide to have a sale? What does that do to your market? What if someone who has visited their store and the scent they liked is not in your program? The customer knows the scent is made and might prefer to simply go to the mall and purchase the scent of their choice.
Why Choose Heritage Candles Fundraising?
Although the Yankee Candle brand name does carry a lot of weight in people’s mind, we believe our Heritage Candle fundraising candle program is a superior offering for the following reasons:
- Heritage Candles are manufactured right here in the USA!
- 50% profit on every candle you sell.
- Free shipping when you reach a minimum order.
- The retail selling price is lower than Yankee Candle fundraisers.
- Our candle fundraisers cost nothing to start.
- Fast Shipping! Fundraising candles ship in 7-10 business days.
Here are our top 3 candle fundraisers:
Heritage Candles Earth Candle Fundraiser: Our top-selling candle fundraiser. The candles sell for $18 each, are all-natural, and come in the top-selling scents. We provide free brochures and cash collection envelopes so there is no cost or risk to start your candle fundraiser.
Journey of Faith Candle Fundraiser: If you have a Christian group or a church group then this is the candle fundraiser for you. Each candle is labeled with a Biblical theme and accompanying Bible verse. The candles virtually sell themselves to a faith-based audience. Like the Earth candles, there is no cost to start this candle fundraiser.
Quote Candle Fundraiser: This is our “feel good” candle fundraising program. Each candle label comes with an inspiring quote designed to lift spirits and profits. The fundraising candles are highly fragrant, long burning, lead-free wicked candles that are competitively priced at and attractively packaged.
Looking for a wax melt fundraiser instead?
Try our Magic Melts Wax Melt Fundraiser: Yankee Candle Fundraising Catalogs included wax melts as well. If you like Scentsy or Yankee Candle wax melts try Magic Melts. Wax melts are highly scented wax cubes that you melt in candle warmers. They revolutionized the wickless candle industry and made scented wax bars almost as popular as candles themselves. Now you can capitalize on that popularity.
If you are interested in having a candle fundraiser, we believe you will have great success selling our candles!