More and more nationally known candy companies have decided they can no longer make money in the candy bars fundraising arena. That is the main reason that overall candy fundraising sales are substantially down.
About two years ago the most popular candy fundraiser available was a variety pack from M&M-Mars. It used to include Peanut M&M’s, Plain M&M’s, Snickers and Skittles. With that kind of lineup of well-known products, it is easy to see how the company’s decision to stop providing fundraising candy would affect the industry.
For a while, Hershey’s Fundraising Candy took up the slack. But the same market conditions that forced M&M’s out of the market caught up to Hershey’s and they decided that they could no longer offer Fundraising Candy Bars that would retail for a dollar. They finalized that decision after talking to large fundraising groups who insisted that they needed to make a 50% profit on their candy bars fundraising campaigns. Hershey’s realized there was not enough profit margin there for everyone and raised the retail price of their old candy bars to $1.50 and introduced a new $2 variety pack.
There are still a couple of candy companies that continue to offer One Dollar Candy Bar Fundraisers. Sales of these fundraising specific candy bars have skyrocketed as more and more groups decided they would rather sell a $1 candy bar that was not nationally known than a nationally known brand for $2.
However many people have embraced the $2 fundraising candy bars and found that they can make more money selling fewer candy bars than ever before. Companies like Hershey’s made the $2 product very attractive to fundraising groups by offering extremely high-profit margins.
This season candy bars fundraising has been on the upswing and should continue to be a great way for groups to raise the money they need.